Riley Hope

SEO For SMBS

About Me

I am an organic digital marketer with a majority of experience specializing in SEO for small-medium enterprises, franchises, and third-sector organizations. I also have an academic background and have written multiple papers on SEO and the SME sector. This background is translated into my approach to SEO, especially in regards to research.  
Research & Degrees

BA in Interdisciplinary Studies

University of Central Florida

MS in Social Enterprise

University of Stirling

Riley Hope Photo on bench

Specialties

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. Donec Sodales Sagittis Magna. Sed Consequat, Leo Eget Bibendum Sodales, Augue Velit Cursus Nunc, Quis Gravida Magna Mi A Libero. Nam at congue diam. Etiam erat lectus, finibus eget commodo quis, tincidunt eget.

Sitebulb

Site Bulb is a site crawling and technical SEO analysis tool with an affordable pricing structure for small businesses that can help pinpoint site and SEO issues easily.
Learn More!

Screaming Frog

Screaming Frog is a site crawling and technical SEO analysis tool that has a different U/X to SiteBulb. ScreamingFrog is renowned and is free up to 500 URLs. 

Learn More!

Siteground

SiteGround is a reliable domain and hosting company with a great pricing structure and stellar support. 

Learn More!

Mobile Friendly Test

This mobile friendly test is provided by Google Search Console. I recommend for SMB owners to run their site URL through this tool and fix any issues ASAP!

Learn More!

Rich Results Analysis

This test is also provided by Google Search Console. Your site should be legible for these rich results and you should have some with no errors, warnings can be okay. 

Learn More!

Page Speed Insights

Want to make sure Google thinks your site is quick enough? Let Google tell you with their Page Speed Insights test.

Learn More!

Google Analytics

Google Analytics is a powerful and free tool provided by Google. It’s easily integrated into most site platforms and can give you valuable information about your site.

Learn More!

Google Search Console

Google Search Console is a powerful and free tool provided by Google. This is also easily integrated into most site platforms and can give you valuable information about your site, search presence, and more.

Learn More!

Google Data Studio

Do you have a team to review data with or do you want to customize your reports? Google Data Studio is a free tool that can help you do just that!

Learn More!

Favorite tools and resources

These tools and resources listed are ones I frequently recommend to clients. Whether you’re just starting out or have been in business for decades, these tools and resources can help you. Nothing here listed is ever sponsored, these are tools and resources I use for people I work with and personally. Most of these are free. If they are not free, they are very affordable for me and most people I know who use them. The links here do take you to those sites and if you need any help using them, please feel free to contact me! I’d love to help and if needed, put you in touch with the right people. 

fEATURES

I am so grateful and appreciative to everyone who has given me an opportunity to speak on their platforms. I hope to not only bring awareness to issues I discuss but, also change. My goal in SEO is to help small businesses thrive.

Hands running through pink and white flowers
Azeem Digital Asks

In this episode, we discuss: How SMBs have been affected by COVID. Some of the key mistakes she’s seen SMBs make during the pandemic. How she thinks SMBs should plan if the COVID situation worsens. How can SMB’s start to recover from an SEO POV. …and much more!

The SEO Rant

In this episode of the SEO Rant Podcast, we get into the details around how you can make your SEO work affordable....

RustyBrick Vlog

Coming Soon!

Background

My purpose is to help small businesses thrive by devising organic marketing strategies with not just an SEO basis; but with a research-backed basis. My academic background has consisted of social sciences. During my undergraduate degree, I studied both niche and broad topics in the communications, sociology, and anthropology sectors. This enabled me to write my first thesis

   My motivation for most of my life has been supporting and uplifting small businesses, entrepreneurs, and artists from a young age. At 15, I started working with several startup nonprofits as a freelancer and quickly got promoted to head of department. My mom had to sign off on my employment contracts. I built out site content, I created social media marketing strategies, I learned spanish for one nonprofit to post on social media, I ran reputation management and events- all solo or I led a team of 1-4 people under me. At 17, I decided that 10-15 hours capped with minimal pay (nonprofit often means pro-bono or minimum wage work for marketing positions due to exacerbated agency rates). I reached out to a thriving digital marketing company that had stellar posts coming through from happy clients in a Facebook group for entrepreneurs known as ‘The Rising Tide Society.’ 

    This company was performing comprehensive Search Engine Optimization to clients sites at a far lower cost than what agencies would charge, which I knew was an essential part of an organic marketing strategy; I just didn’t know how to optimize sites for search engines. I reached out to the owner, messaged him on Facebook asking for an internship as I wanted to learn the skills to optimize sites for search engines and sent him my resume. He was impressed and wrote back asking if I’d like a part time position as a contracted employee. Once again, my mom had to sign off on my employment form. I never had any formal training. I learned everything based on experience and what my manager taught me (not the owner). I failed, I made some clients mad, I made some clients happy, and over the near two years I worked with that company- I learned a lot. After two years, the owner had to shut the company down due to personal reasons. We were laid off- effective immediately on the week before Thanksgiving in 2018. Between the start of my work with Turner Web Services to the end of my work, I went through many life events; I graduated high school, learned to drive, bought my first car, went to my first semester of college, went abroad alone for a month, moved to Los Angeles for a few months alone, among others. 

   Turner Web Services tried to focus on client education, something I was passionate about before I started and will always keep dear to  me. We recorded and uploaded videos of us doing each task to teach clients what’s being done, why it’s being done, etc… It’s something I carry with me now as I am an SEO Coordinator with the current company I work with and plan to stay with. I was hired as an SEO Coordinator for the company I work with the following week I got laid off. Black Friday for an agency that works with large auto clients threw me into an entirely different ringer, especially for SEO. We work with a broad spectrum of clients and are a full service agency. I lead the organic (SEO) department. I work for a small agency based out of Ormond Beach that’s women owned and women led. I’ve had the opportunity to devise strategies from beginning to end and see projects through in addition to educating internally to our own team on SEO and educating clients, as well. 

   Seeing success for small businesses and seeing how it helps their business and hearing from clients is what brings me joy. I have always wanted to work with small businesses and help them thrive. With COVID-19 devastating the SME sector, my mission has become even more vital. I believe in small businesses across the globe. Your business shouldn’t have to go into debt on advertising to succeed, that’s why I focus on providing SMBs with curated organic marketing and SEO Strategies

Contact me!